google Adwords is a system developed by google to enable advertisers to market their product/service on google search engine and affiliated websites.
Google Adwords is split into 2 networks
Our social media services include setup, management, and advertising on the following platforms:
Search network is advertising on Google search engine. Your ad will show above the search results when someone searches one of the keywords you choose. Your ad will appear in the top 3 positions on Google above search results and at the bottom of the search results.
This type of advertising is the most effective form of lead generation as you are showing your ad to people with intent, as they are already searching for you. You only pay when someone clicks on your ad and arrives at your website
Display network enables you to advertise on other websites that are part of the Google network, including Gmail, Blogger, YouTube and other websites opted into AdSense. You advertise with banner ads on websites that match your target market.
You can target by age, location, interests, topics, and keywords. Display network is great to help build brand awareness.
Remarketing is also a function in the Display Network which allows you to follow people who have previously been to your site with banners. You can remind them about specials and promotions and encourage them to return to your website. This is done by dropping a cookie on the user’s browser once they visit your website.
Gmail sponsored ads (GSP) is a type of ad that appears in personal Gmail inboxes on the promotions tab. The ad looks like a normal email and expands to a full ad when opened. GSP has some great targeting abilities and enables you to target people based on their email correspondence. GSP is used when wanting to create awareness on specials or promotions currently offering and generate leads.